LeBron James’ son and Florida commit, Bryce James, is reportedly worth $1.3 million in NIL already……
Bryce James, the youngest son of NBA superstar LeBron James, has made significant strides both on and off the basketball court. As of late 2024, his Name, Image, and Likeness (NIL) valuation stands at an impressive $1.3 million, positioning him as the 17th highest-paid student-athlete in the nation and the highest among high school basketball players. citeturn0search1
This substantial valuation is largely attributed to Bryce’s considerable social media presence, boasting approximately 3.4 million followers across platforms like Instagram and TikTok. Such a vast following enhances his marketability, making him an attractive prospect for potential endorsement deals. citeturn0search3
In December 2022, Bryce took a significant step by signing with Klutch Sports for NIL representation. This agency, founded by LeBron’s close associate Rich Paul, also represents notable athletes, including Bryce’s older brother, Bronny James. This partnership aligns Bryce with a reputable agency known for managing high-profile clients. citeturn0search0
Despite his impressive NIL valuation and social media influence, Bryce’s on-court performance has room for growth. During the Nike Elite Youth Basketball League (EYBL) in May 2024, he averaged 5.6 points and 2.4 rebounds per game over five games. In his sophomore year at Sierra Canyon, he posted 3.8 points per game across 12 games. These statistics suggest that while he possesses potential, further development is necessary to match the performance levels of top high school prospects. citeturn0search4
In terms of recruitment, Bryce has received offers from universities such as Ohio State and Duquesne. However, as of January 2025, he announced his commitment to the University of Arizona, choosing to play college basketball for the Wildcats. citeturn0search12
As Bryce continues to develop his skills and prepare for collegiate basketball, his NIL valuation and marketability are expected to evolve. His journey underscores the growing influence of social media and personal branding in shaping the opportunities available to young athletes in today’s sports landscape.
