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In a surprising development, Netflix has announced a strategic shift in its content commissioning, particularly affecting Nigerian filmmakers. According to reports, the streaming giant has ceased commissioning original content, acquiring movies, and funding projects from Nigeria as of November 2024.
This decision marks a significant change in Netflix’s approach to the Nigerian market, where it has been instrumental in producing and promoting several successful indigenous productions since its entry into Africa in 2016 and Nigeria in 2020. Notable Nigerian originals under Netflix’s banner include King of Boys, Citation, Far From Home, Blood Sisters, Lionheart, Shanty Town, Aníkúlápó, and Òlòtūré.
Renowned Nigerian filmmaker Kunle Afolayan confirmed this development during the 2024 Zuma International Film Festival in Abuja. He revealed that Netflix’s management had informed filmmakers at a recent gathering about their decision to halt funding for Nigerian movies. Afolayan described the move as a significant setback for the industry, especially for producers who heavily invest in filmmaking.
Reflecting on the impact, Afolayan stated, “This is a big blow to us. It will affect producers’ income and our ability to continue creating content.” He emphasized the importance of resilience, urging filmmakers to continue producing high-quality content despite the setback. “We should keep making films, whether in English, Ibibio, or any native language, as long as the story is compelling and the production quality is high. If the content is good, it will be recognized,” he added.
Victor Ohai, President of the Directors Guild of Nigeria, also commented on the situation, likening Netflix’s recent celebratory event with Nigerian filmmakers to a “fatal last supper.” He expressed concern over the platform’s withdrawal and highlighted the need for the Nigerian film industry to become more self-reliant. “We cannot rely on them anymore,” Ohai stated, emphasizing the importance of developing local distribution channels and support systems.
This move by Netflix mirrors a similar strategy adopted by Amazon Prime Video earlier in the year. In January 2024, Amazon shifted its focus towards European original content, reducing funding and resources allocated to Africa and the Middle East. This shift affected several original Nigerian productions, including Gangs of Lagos, She Must Be Obeyed, and LOL: Laugh Out Loud.
The implications of Netflix’s decision are profound. Many Nigerian filmmakers have relied on the platform not only for funding but also for global exposure. The withdrawal could lead to financial challenges and limit opportunities for international recognition.
In response to these challenges, Afolayan urged the Nigerian government to invest more in the film industry, highlighting gaps in infrastructure and funding. He also stressed the importance of establishing locally developed distribution platforms to reduce dependence on global streaming services. “Individuals built the industry… There has never been one gesture or support from government. And I’ve reached out a few times. So I would like to plead, you know, to the federal government. All we are asking is incentives or some support towards alternative green energy or solar or whatever that can, you know, help us run, and it’s going to be of benefit to everyone,” Afolayan stated.
As the Nigerian film industry grapples with this development, stakeholders are encouraged to seek alternative funding sources, explore diverse distribution channels, and continue producing compelling content that resonates both locally and globally. The resilience and creativity that have defined Nollywood will be crucial as the industry navigates this new landscape.
