CONGRATULATIONS: Julien Beaumer shake the Whole Red Bull world with a new contract of $99.4M and a….

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CONGRATULATIONS: Julien Beaumer Shakes the Whole Red Bull World with a New Contract of $99.4M and a Historic Leadership Role

April 25, 2025 — Santa Monica, CA

Julien Beaumer has done it again.

In an announcement that shook the core of the Red Bull KTM empire and rippled across the motorsports world, the 19-year-old motocross sensation has officially signed a $99.4 million contract extension—but this is far more than just a pay bump. Beaumer has also been named the first-ever Rider-Executive Hybrid in Red Bull KTM history, giving him unprecedented influence over team strategy, branding, and even rider development.

The deal, finalized late Thursday night, cements Beaumer as both the face and architect of Red Bull’s next generation, just weeks after rumors swirled of his potential departure following a training injury and heavy roster rotations.

“This isn’t just a contract. It’s a commitment,” Beaumer told a roaring crowd of fans and media outside Red Bull HQ in Santa Monica. “Red Bull believed in me—and now I’m going to build with them.”

$99.4M of Confidence

The contract, which spans four years with an opt-out clause after Year 2, includes a base salary, championship bonuses, media rights revenue, and executive-level compensation. It’s one of the most lucrative rider deals in motocross history, and the second-largest in Red Bull Motorsports behind only the Formula 1 megadeals of Max Verstappen and Sergio Pérez.

Sources say the deal includes:

• $68 million in guaranteed rider salary
• $14 million in executive equity and performance incentives
• $10.4 million in media, merch, and digital content royalties
• $7 million in leadership bonus triggers tied to team performance and internal development

Beaumer will now oversee portions of Red Bull’s developmental academy, influence bike testing protocols, and help lead rider recruitment and branding decisions.

“It’s never been done before,” said Red Bull Motorsports President Felix Holst. “But Julien isn’t a typical athlete. He’s a visionary with a throttle hand.”

From Injury to Icon

Just weeks ago, Beaumer’s motocross career hung in the balance following a violent crash during a practice session in Temecula. Initial reports feared spinal damage and a possible year-long absence. But after weeks of aggressive recovery and speculation, he not only returned—but returned stronger, sharper, and more determined.

Today’s deal sends a clear message: Beaumer is back, and he’s not slowing down.

His rapid comeback and now record-breaking contract are being described as one of the most remarkable turnarounds in sports this year.

“Julien didn’t just recover—he rebounded with a vengeance,” said ESPN analyst Jon Carmichael. “This is the stuff of legends.”

Shifting the Red Bull Dynamic

The new contract also comes with significant internal consequences.

Earlier this month, Beaumer was rumored to have played a central role in the controversial sidelining of fellow Red Bull rider Myles Rice—a move that triggered tension within the team. Now, with his executive position secured, Beaumer will have a direct say in future rotations, strategy meetings, and even rider evaluations.

That’s raised eyebrows among veteran staff.

One anonymous team member voiced concern:

“It’s rare to see a 19-year-old with that kind of power. He’s earned it, but it’s uncharted territory. Everyone’s watching.”

Yet others are embracing the change, suggesting that Red Bull is simply evolving to match the modern athlete’s expanded role in business, marketing, and leadership.

Ken Roczen Reacts

Longtime friend and recent collaborator Ken Roczen congratulated Beaumer publicly on Instagram, writing:

“Proud doesn’t even begin to cover it. Julien just kicked the sport into a new gear. Let’s ride, brother.”

Roczen and Beaumer were recently linked in a massive $88.9M joint branding deal that signaled Red Bull’s pivot toward star-driven marketing, media content, and storytelling. Now, with Beaumer securing his own executive position, some speculate Roczen could follow suit with a similar hybrid deal.

Industry Buzz and Fan Reactions

The announcement lit up the motocross world in real time. #BeaumerBoss trended on X within 30 minutes of the reveal, and fan reactions ranged from ecstatic to stunned.

• @MotoSzn21: “$99M and he runs the team? Julien really went LeBron on ‘em.”
• @2StrokeQueen: “Beaumer is literally rewriting the rules of motocross. Get your popcorn ready.”
• @GearUpDaily: “Other teams are shook. Red Bull just became the New York Yankees of moto.”

Behind the scenes, other brands—most notably Monster Energy and HRC Honda—are reportedly “scrambling” to reassess their own talent and sponsorship strategies.

“This deal just escalated the arms race,” said motorsport business writer Lena Arrows. “Expect more hybrid athlete-executive deals. Beaumer just raised the ceiling.”

The Road Ahead

Beaumer is expected to make his full-season return at Red Bull High Point in June, where fans are already anticipating record attendance. A new documentary chronicling his injury, recovery, and contract journey—titled Throttle Reset—is set to premiere this summer on Red Bull TV.

He will also begin shadowing Red Bull Racing execs later this year and is rumored to be designing his own signature gear line for 2026.

From rising rookie to franchise face to front-office visionary, Julien Beaumer has officially entered rarefied air—and he’s still just 19.